Wondering what to do with our lunch break today, an unusually cloudy day for the April we have had so far, Lainie and myself ventured to check the new Abercrombie store just off Regent street (Savile Row). I was a little dubious about the store’s launch in the UK, as I quite liked returning from the States with an item of clothing that wasn’t available in the UK. However I would like to say the motivation was the clothing, but I’m afraid it was to put to rest the rumour of semi naked male-models parading around the store.
A wise man once said “I’m pretty sure there’s a lot more to life than being really, really good looking” (Derek Zoolander, 2001). After visiting the store I would have to say that is false!! The gorgeous sales assistants/footy-captain-style models are enough to make you want to browse the store a little longer and probably make purchases you didn’t really want.
In all honestly, we liked the layout and concept of the store, a grade 2 listed building with lots of small wooden rooms and the American varsity style paintings, giving it the ‘All American’ feel the US stores all have. However, the prices were much higher than the American stores, and despite all the eye-candy, we left empty handed… well… unless you count the phone number Lainie got! Not a complete failed shop!
Check out Abercrombie (and the topless man on the door!) at 7 Burlington Gardens, London ,W1S 3ES.
Jo x
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