Banana Republic London flagship store

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The countdown is on, 2 days until the American brand Banana Republic opens its first ever European flagship store. The store is opening on the 20th March on one of London’s most prestigious shopping streets – 224 Regent Street, London. Gap Inc. describes this part of the group: ‘Banana Republic is an accessible luxury brand, offering high-quality apparel and accessories collections for men and women.’There will no doubt be queues, so I have decided to investigate what exciting surprises to expect in store…

In my opinion, my initial perception of the garment designs are that they are very conservative! The clothing designs reflect the age group they are aimed at, this would appear to be for the middle aged. The designs are extremely smart, simplistic and clean cut which would appeal to professionals.The garments are relatively reasonably priced and there is a variety of different styles available. The styles could be described as a mixture between Zara and French Connection because of their sophistication.

I predict that this shift dress could be a good seller. It incorporates chic sophistication with bold floral. Floral prints are extremely popular on the catwalk at the moment and the empire – cut waist is a particularly flattering design. Monotones are especially ‘hot’ at the moment, black and white is a must. This dress can also be dressed up or dressed down.

I expect with reasonable prices and sophisticated styles Banana Republic is a brand to watch!

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