Annie Vernon, Indigo’s second client, and one time blog contributor, happens to be rowing for the Great Britain team in the upcoming Olympic games in the Women’s Quadruple Sculls. Her crew enter the tournament as reigning World Champions and everyone is hoping they can bring home gold. Indigo Clothing made up this embroidered logo, featuring both the Chinese and Cornish flags, for polo shirts worn by both her supporters and her family.
I am personally delivering the polo shirts (and some cool t-shirts designed by Swedish graphic designer Roland) to the rowing lake. Back in the office on 19th August. The team will be ably lead by Jo Myronidis during by absence as an international courier.
The letters look messy and uneven. The number 8 looks blobby.
There are two reasons for this:
The main reason is that the embroidery you see here has been scanned and so when pressed by the flat bed scanner, sometimes it looks more squeezed than it does in real life.
Secondly, small text suits the print technique over embroidery so it is always very important to consider using print if precision is required over style.