Not to be upstaged by the hype surrounding Anya Hindmarch’s bag (that is not plastic), Selfridges, the famous London department store, has ditched its yellow bags for paper ones. According to Drapers Record, Selfridges chief executive Paul Kelly claimed that this was an environmental move that also happens to represent the retailer’s upmarket image. This is a good move but like others I am sceptical about the timing – sounds like a PR department jumping on this bulging bandwagon.
[Source: fashion.psfk]
There’s no shame in that. Does it really matter if this is a PR stunt if it is something to help the environment? At least they are business savvy enough to realise what currently matters to the public (hopefully this topic will not fall out of favour in the next few months when other issues may seem more pressing). I am hoping that more companies will follow suit, because if this is a bandwagon that Selfridges has jumped on, it really isn’t that bad of one.
Cassandra