An article about the new look Joules website and how well they are doing was an interesting find and reinforces my view that clean design combined with lots of information is the way forwards to selling garments on the web.
There are very few well-designed websites that sell clothing. In fact if you come to think of it there are few well-designed e-commerce websites. John Lewis is an excellent example of a high street retailer whose website is extremely attractive and usable.