The Independent yesterday ran a great review of Paul Allen’s Book, Your Ethical Business: How to Plan, Start and Succeed in a Company with a Conscience. Trapp, the reviewer, believes Allen is concerned with businesses that from the outset are seeking to do more than make money. He name checks the usuals suspects as examples, smoothie drinks maker Innocent (our client), the chocolate company Divine and the clothing companies People Tree and Howies (one of our organic clothing suppliers).
On the subject of things green and ethical, Indigo now have an account with new London taxi firm, Ecoigo, partly due to our friend, Adam, after reading his excellent blog post on thier service.